The Hobby Journal　～ホビージャーナル～

Here are six new Japanese toys that made a splash at this year's Tokyo Toy Show. Right now, there's a high demand for toys for wemen(girls), so for men(boys) I focused on card games and new Gundam info, and for wemen(girls), I went with four items: AI robots, toy cameras, small stuffed animals, and keychains.

The 2025 family income and expenditure survey reported figures showing that the main consumer base for toys is shifting from kids to adults.Since the coronavirus outbreak, spending on toys by single-person households has continued to rise, and it finally surpassed the spending of households with two or more people.

The 'Gunpla Recycling Project,' undertaken by four companies of the Bandai Namco Group, has evolved. The content involves the use of raw materials blended with recycled materials to obtain SGS Green Mark certification and the multicolorization of recycled products. The environmental initiative to collect this Gunpla runner and recycle it into new products is being carried out without succumbing to challenges.

The final results of 'The Worldwide Gundam General Election,' the first official Gundam popularity poll conducted by Bandai Namco Filmworks, were announced on March 31.The top spot in the global comprehensive ranking was taken by the ν Gundam, which appeared in Mobile Suit Gundam: Char's Counterattack.

I went to the 'Hobby Maker Joint Exhibition and Business Meeting 2026 Winter,' a trade event that general consumers cannot attend, and heard about new products.This time, we are particularly focusing on game-related character products and have carefully selected eight products that suit inbound consumption.