イベント

METAL BUILD EXPO This is the ultimate action figure!

The TAMASHII NATIONS STORE TOKYO in Akihabara, Tokyo, is holding the 'METAL BUILD EXPO' until July 6.A pop-up event that introduces action figures that pursue the ultimate to consumers and sells the products.During the period, you can experience the top-tier action figures among those handled.
調査報告

Worldwide Gundam General Election The most popular names vary by language for Gundam

The final results of 'The Worldwide Gundam General Election,' the first official Gundam popularity poll conducted by Bandai Namco Filmworks, were announced on March 31.The top spot in the global comprehensive ranking was taken by the ν Gundam, which appeared in Mobile Suit Gundam: Char's Counterattack.
新サービス

gashacoco app Released with a capsule toy inventory search feature

Happinet Vending Service launched the official smartphone app for its capsule toy store 'gashacoco' on March 26.There is an inventory search function that shows which directly managed store has which products and what the stock levels are.
新商品

New Hobby Toys for Spring 2026 ~Joint Exhibition of Hobby Manufacturers~

I went to the 'Hobby Maker Joint Exhibition and Business Meeting 2026 Winter,' a trade event that general consumers cannot attend, and heard about new products.This time, we are particularly focusing on game-related character products and have carefully selected eight products that suit inbound consumption.
企業

BANDAI SPIRITS Launches a New Tabletop Game Brand

BANDAI SPIRITS announced the launch of a new tabletop game brand.The ones being released are a Pokémon dice battle game and a Gundam miniature game.This brand focuses on delivering experiences and ways to play through real events.
イベント

Trading Card Support Festival  Introducing the achievements of Japanese players and Shohei Ohtani

Topps Co., Ltd. held an experiential baseball trading card event called the 'Toreka Support Festival,' showcasing the performances of Japanese players from the previous WBC and Shohei Ohtani in Major League Baseball.At that venue, explanations of rare cards and actual high-priced rare cards were also on display.
海外展開

Japanese anime movies were very successful in 2025. Furthermore, this year, companies are accelerating their expansion overseas.

In 2025, Japanese anime films like Demon Slayer and Chainsaw Man were hugely successful globally.To make the most of this favorable environment, there has been an increase this year in cases where Japanese companies collaborate to expand overseas.
企業

Sony G, which has rebuilt its popularity in Japan, makes Peanuts HD a subsidiary 

It was announced that Sony Group has acquired additional shares of Peanuts Holdings, which owns the intellectual property rights of comics featuring Snoopy and Charlie Brown, making it a subsidiary.Sony Group's track record in rebuilding popularity in Japan played a significant role in this M&A.
キャラクター

Transform with on-demand streaming! Kamen Rider’s popularity overseas

The overseas popularity of Kamen Rider had not been able to increase because the battle scenes in the latter half of the show were seen as violent and were not broadcast on TV. People associated with BANDAI SPIRITS say that this has changed. The factor behind this shift was the distribution of the program on the web.
イベント

Focus on promoting the features of the series and the new products  TAMASHII NATION 2025

BANDAI SPIRITS Co., Ltd. held TAMASHII NATION in Akihabara, Tokyo, from November 14 to 16.This year's theme is 'Beyond imagination, to the next level.'They displayed the new product figures at three venues, introducing them to consumers and allowing them to experience them.