新商品

New Hobby Toys for Spring 2026 ~Joint Exhibition of Hobby Manufacturers~

I went to the 'Hobby Maker Joint Exhibition and Business Meeting 2026 Winter,' a trade event that general consumers cannot attend, and heard about new products.This time, we are particularly focusing on game-related character products and have carefully selected eight products that suit inbound consumption.
企業

BANDAI SPIRITS Launches a New Tabletop Game Brand

BANDAI SPIRITS announced the launch of a new tabletop game brand.The ones being released are a Pokémon dice battle game and a Gundam miniature game.This brand focuses on delivering experiences and ways to play through real events.
イベント

Trading Card Support Festival  Introducing the achievements of Japanese players and Shohei Ohtani

Topps Co., Ltd. held an experiential baseball trading card event called the 'Toreka Support Festival,' showcasing the performances of Japanese players from the previous WBC and Shohei Ohtani in Major League Baseball.At that venue, explanations of rare cards and actual high-priced rare cards were also on display.
海外展開

Japanese anime movies were very successful in 2025. Furthermore, this year, companies are accelerating their expansion overseas.

In 2025, Japanese anime films like Demon Slayer and Chainsaw Man were hugely successful globally.To make the most of this favorable environment, there has been an increase this year in cases where Japanese companies collaborate to expand overseas.
企業

Sony G, which has rebuilt its popularity in Japan, makes Peanuts HD a subsidiary 

It was announced that Sony Group has acquired additional shares of Peanuts Holdings, which owns the intellectual property rights of comics featuring Snoopy and Charlie Brown, making it a subsidiary.Sony Group's track record in rebuilding popularity in Japan played a significant role in this M&A.
キャラクター

Transform with on-demand streaming! Kamen Rider’s popularity overseas

The overseas popularity of Kamen Rider had not been able to increase because the battle scenes in the latter half of the show were seen as violent and were not broadcast on TV. People associated with BANDAI SPIRITS say that this has changed. The factor behind this shift was the distribution of the program on the web.
イベント

Focus on promoting the features of the series and the new products  TAMASHII NATION 2025

BANDAI SPIRITS Co., Ltd. held TAMASHII NATION in Akihabara, Tokyo, from November 14 to 16.This year's theme is 'Beyond imagination, to the next level.'They displayed the new product figures at three venues, introducing them to consumers and allowing them to experience them.
新商品

BANDAI SPIRITS releases miniature figure capsule toys

BANDAI SPIRITS announced at this year's TAMASHII NATION that it will release new capsule toy products from several brands in December.It will be sold under the capsule toy brand Gashapon, operated by the affiliated company Bandai.