【Greetings Regarding the Publication of a Newspaper Focused on Toys】
Our company, aidma Media, launched the information newspaper “Hobby Journal” for the toy industry on April 15, 2024. This newspaper focuses on hobby categories within toys, such as plastic models, figures, radio-controlled cars, toy guns, model trains, and miniature cars, as well as the “high-target toy” genre, which aims to attract an adult audience.
The theme of the paper is “a newsletter for the toy industry that stimulates product distribution.” It is composed of content utilizing the AIDMA method of marketing, which uses the representative consumer purchasing behavior process keywords: Attention, Interest, Desire, Memory, and Action.
To allow you to familiarize yourselves with the content, we have published all pages of the first issue in the article section of our website（Clicking on the underlined text will display the paper）.
We will continue to engage in information dissemination activities in the future, so we kindly ask those involved in the toy industry to pay close attention. Thank you.