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This time, we will introduce new hobby toy products that are currently planned for release. The interview destination is the business meeting event ‘Hobby Maker Joint Exhibition 2026 Winter,’ held by Good Smile Company on February 26 at Gallery Type L on the 4th floor of UDX in Chiyoda, Tokyo. At this venue, exhibiting manufacturers are introducing new products to retailers and others. This time, we have carefully selected eight products that suit inbound consumption. This time, what we paid particular attention to was character merchandise related to games, which is a stable source of revenue for the sales floor. Anime-related products sell explosively when a new series starts airing or a movie is released, but once the airing or release ends, the turnover rate of the products gradually decreases. While game-related products do not have that explosive power, related goods can also sell steadily for a long time due to the tendency to play a single game for an extended period. We took both of these characteristics into consideration.
Good Smile Company × Max Factory
～Currently being produced in the latest version! Doom Slayer figure～
Good Smile Company and Max Factory are working on creating figures of characters for fans of the globally known American shooting game “DOOM”.
That is ‘figma Doom Slayer The Dark Ages Ver.’ (price and release date are undecided). It has been made into a figure in the past, but this time it will be in the form from the new game that was released last May.
Good Smile Company has recently been focusing more on adopting characters from games like Blue Archive rather than from anime. It is said that this new product is one of the most anticipated among them. Good Smile Company and Max Factory are jointly developing this product with the aim of capturing domestic and international demand.
Explus
～Big and cheap! NIKKE’s beautiful girl warrior plastic model～
Explus Co., Ltd. will release the first product in a series of plastic models of female warriors for fans of The Goddess of Victory: NIKKE in April.
That is ‘Alice’ with three types of facial expression parts (tax-included price 7,700 yen). Except for the base, it is also painted, and once assembled, it is almost finished as shown in the photo.
The feature of this product is the balance between its size, which is about 24 centimeters in total length, and its price. Figures of the same size generally cost several tens of thousands of yen. Explus is introducing the contents of its products aiming to capture demand in Asian regions such as Japan, South Korea, and China, where this game is highly popular.
Capcom
～Stable sales! Monster Hunter figures～
Capcom Co., Ltd. will release a new Monster Hunter figure in a blind box on June 18.
It is the ‘Capcom Figure Builder Standard Model Plus Vol. 29,’ featuring six types centered on new monsters from the latest game (each figure priced at 1,980 yen including tax). Among them, the guardian dragon Alshubeld has been newly designed with dynamic chain blades.
Monster Hunter has global-level recognition. Therefore, since the merchandise sells steadily, the introduction of new products in this series has reached its 29th iteration. Capcom is aiming for further progress in this series.
Tomytec
～This time, a collaboration with a game from China! Gun plastic models～
Tomytec Co., Ltd. has been releasing plastic models of the guns featured in the game Dolls’ Frontline 2: Exilium every month since last December for fans of the game.
The upcoming release schedule is as follows: in February, the ‘Groza’ in the left photo (tax-included price 2,640 yen), in March, the ‘ Cheeta’ in the right photo (same price), and in April, ‘Daiyan’ (same price). Each set also comes with a character card that can be displayed together with the finished product.
Tomytec’s Little Armory is a series that turns guns into 1/12 scale plastic models. Up until now, They have been selling guns and grips compatible with Figma and the like. This time, we are collaborating with a smartphone game from China, aiming to target both domestic and inbound demand.
Good Smile Company
～They chose the character who made a great contribution! Hatsune Miku Nendoroid～
Good Smile Company released a new product in the Nendoroid series for Hatsune Miku fans in February.
That is ‘Hatsune Miku 3.0,’。 which makes things like the hairstyle and the wrinkles in the shirt more three-dimensional. This time, we released two types: one with included accessories (tax-included price 6,900 yen) and a ‘basic’ type without them (same 2,980 yen).
Nendoroid celebrated its 20th anniversary this February. For the new product commemorating this, we chose Hatsune Miku, who has had over 100 different versions released in the series so far. Good Smile Company aims to expand the potential of the series by emphasizing this new product and the anniversary.
Bushiroad Creative
～Launched to coincide with the new release streaming! JoJo’s miniature figures～
Bushiroad Creative Co., Ltd. will launch new products on April 24 in line with the start of the latest anime streaming of JoJo’s Bizarre Adventure.
It is ‘PalVerse JoJo’s Bizarre Adventure: Phantom Blood / Battle Tendency,’ which features characters from Part 1 and Part 2 (price per figure including tax: 1,100 yen). This time as well, we will sell six types in blind boxes.
JoJo’s Bizarre Adventure started streaming the new anime of Part 7 from March 19. The scale is simultaneous worldwide distribution through Netflix. Similarly, the demand for this product, which Bushiroad Creative will release, will also be on a global scale.
BLITZWAY JAPAN
～The worldview evolves in June! A lackluster Star Wars～
Blitzway Japan Co., Ltd. focuses on selling small figures in blind boxes for Star Wars fans.
These are ‘SML Mini Figures Blind Box Star Wars Series’ (one piece priced at 1,100 yen including tax) with everyone having a dejected expression, hugging their knees. The photo is of an already released product, but They plan to launch the second product in June this year.
The ones to be adopted in the second round are characters from a new movie scheduled to be released on May 22. BLITZWAY JAPAN said that they will also resell the first series of products to coincide with this release. With the release of new products this June, the world view that differs from the story will evolve.
Belfine
～International-level popularity! Blade Runner flying car plastic model～
Belfine Corporation will release a plastic model of the flying car that the protagonist frequently used in Blade Runner 2049 to fans in June.
It is the ‘K’s Spinner Plastic Model Kit’ (tax included price 5,500 yen), themed on thoroughly recreating scenes from the show, such as including cockpit stickers. The assembly uses a snap-fit method that does not require adhesive.
This plastic model kit is based on a sci-fi movie that earned over 250 million dollars worldwide. Belfine said that in the future, they are also planning to produce plastic models of pistols and other items that appear in movies. By turning it into a series, the demand for this product will continue internationally for a long period.
The next edition of this exhibition is scheduled for July. Exhibitors will introduce new products that will be released from the second half of the year to the New Year.
